http://idolator.com/7465525/pet-shop-bo ... nterview/3
The roll-out for this album feels very similar to Elysium last year, when “Invisible” was unveiled as a buzz track before the single “Winner.” Was that the same thinking with “Axis” and Electric?
NEIL: You’re right, but the question is nowadays, what is a single? You can buy this single track on iTunes — it’s actually being released on 12” vinyl, as well — so in that respect it’s a single. We don’t expect to get overwhelming radio play with it. I don’t think it’s been formally serviced to all radio stations. It has been serviced to one or two. I think what we really wanted to do with this is establish that this is a very dance-based record. We really want to make sure that’s the vibe that goes out with this record. But it’s interesting what a single means now for us. We’re not going to get that radio play in Britain. It’s not possible because of our age. It doesn’t matter what record we made. We’re very grateful Radio 2 plays our records, and that one or two other stations do, but broadly speaking, they’re just not going to play it. So you have to look at that as a kind of freedom thing. You can put out something whenever you want, really. You don’t have to follow those airplay rules.
:)